Sonrisa

Sonrisa – the soul of shirting. From ultra-soft jersey cotton to garment-dyed linen. Crafted in Italy for a relaxed feel and a perfectly tailored fit.

The best since 2005.

Since our doors opened in Halmstad 20 years ago, our niche has remained unchanged – the absolute best in menswear.

Specialists in Italian Craft
We have cultivated a deep expertise in Italian tailoring and fabric. Through our partnerships with Jacob Cohen, Gran Sasso, Lardini, Dondup, Doucal's, Tagliatore and Sonrisa, we offer a selection rooted in tradition and precision. Each piece is handpicked. Nothing is here by chance.

A Complete Wardrobe
From the structure of a tailored jacket to the softness of a cashmere knit – we provide the complete spectrum of a refined wardrobe. Our made to measure service extends this further, with shirts, jackets and suits crafted to your exact measurements and preferences.

Price Match Guarantee
We believe exceptional quality should come with integrity in pricing. Should you find an identical piece at a lower price through another authorized retailer, we will match it – no questions asked. Subject to Terms & Conditions.

4.8/5 on Google

"Fantastic service, top quality clothes and brands. You can tell they know their stuff…"

Adrian H

"One of the best experiencies. Very professional shop and Erik was very helpful on choosing the perfect clothes for me. Highly recommended!"

Alex V

"High competence, 100% service-minded!"

Anders B

"Excellent service, nice clothes and helpful staff!"

Ben K

"Best equipment in town and very knowledgeable and friendly staff, recommended!"

Ben S

"Absolutely the best fashion store! Unique combination of knowledge, assortment and friendly service."

Camilla S

"Great as usual."

Daniel L

"10/10, world class service"

Elin B

"Nice and helpful staff, stylish clothes and good brands. Top!"

Gustaf G

"Nice clothes"

Håkan H

"World-class personal service and advice."

Hugo D

"Very nice selection of clothes, friendly and helpful staff"

Jan I

"Very nice store and staff!"

Johan F

"Awesome store with awesome service!"

John W

"Good staff, nice store with good selection"

Jonas W

"The best men's store in Halmstad!"

Jonathan K

"Purchased a suit for a wedding and a bunch of custom shirts. Fantastic service from Erik who is really responsive and has a great eye for detail. Will be making many purchases here in the future. Highly recommended "

Kerry W

"One of Sweden's best stores, world class"

Kjell L

"If you're looking for quality clothes and great service, then it's the right place."

Linus O

"Awesome, great service on site and top-class brands with high-quality clothing."

Lukas K

"Personal service and a fantastic selection make this the obvious choice for a style-conscious man."

M

"Good service and nice clothes!"

Max A

"Beautiful clothes and friendly staff!"

Mikael P

"I had a great experience shopping from this store online. The quality of the products exceeded my expectations and everything arrived perfectly. Erik was extremely helpful throughout the process, giving great advice and answering my questions quickly and professionally. You can really feel the passion and care behind the customer service. I’m very happy with my purchase and I would definitely order from them again. Highly recommended!"

Carmine M

"Incredible service and great selection!!"

Nick N

"Great service"

Niklas S

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Niko A

"Fantastic service and super nice store! Highly recommend!"

Oliver L

"Best service and a large selection of many beautiful and unique clothes, feel well taken care of."

Patric A

"All the right brands and keep up with the fashion that many others forget. So better to go here once than 4 times to dressman."

Patrik M

"Clothes of the absolute highest quality and top class. Service and hospitality just as good! I'm sure I'll be a regular."

Roy M

"For being in a slightly smaller city like Halmstad, their selection is pretty awesome! There's a lot to choose from. You'll find the stylish suit but you can also buy very nice garments for an informal and casual feel. "

Stefan L

"Really nice store and staff as well! Can recommend to anyone who likes class and top quality clothes!"

Talkyish

"Very nice and best in Halmstad"

Thair A

"Exclusive with pleasant staff"

Tomas L

"Really good clothes & shoes. Awesome service!"

Viktor L

"First class service in a world of brands, measurements & textiles. Erik lends a helping hand and adapts & tailors both clothes and service to your needs. Top marks!"

Zebulan S