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Find your next wardrobe favourites at reduced prices. Filter by size, brand or category and easily navigate through our curated investment pieces.

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50% OffGran Sasso Knitted T-Shirt Fresh Cotton Blue
Gran Sasso
Knitted T-Shirt Fresh Cotton Blue Sale price£66.00 Regular price£132.00
Sold out49% OffMC2 Saint Barth Swim Trunks Pantone Quiet Harbor
MC2 Saint Barth
Swim Trunks Pantone Quiet Harbor Sale price£40.00 Regular price£79.00
Sold out30% OffGran Sasso Pullover Cotton Cashmere Light Red
Gran Sasso
Pullover Cotton Cashmere Light Red Sale price£102.00 Regular price£145.00
Sold out50% OffDondup Jacket Washed Cotton Black
Dondup
Jacket Washed Cotton Black Sale price£145.00 Regular price£290.00
50% OffGran Sasso Polo Shirt Pure Silk Yellow
Gran Sasso
Polo Shirt Pure Silk Yellow Sale price£79.00 Regular price£158.00
50% OffGran Sasso Field Jacket Rinse Denim Dark Blue
Gran Sasso
Field Jacket Rinse Denim Dark Blue Sale price£149.00 Regular price£297.00
Sold out30% OffFabiano Ricci Sneaker Ottlace Suede Beige
Fabiano Ricci
Sneaker Ottlace Suede Beige Sale price£162.00 Regular price£231.00
70% OffFedeli Polo Shirt Terry Green
Fedeli
Polo Shirt Terry Green Sale price£46.00 Regular price£152.00
Sold out50% OffJacob Cohen Shorts Lou Garment Dyed Terracotta
Jacob Cohen
Shorts Lou Garment Dyed Terracotta Sale price£142.00 Regular price£284.00
50% OffDondup Western Shirt Garment Dyed Beige
Dondup
Western Shirt Garment Dyed Beige Sale price£139.00 Regular price£277.00
50% OffDondup Spiritissimo Linen Blend Stretch Navy
Dondup
Spiritissimo Linen Blend Stretch Navy Sale price£116.00 Regular price£231.00
50% OffDondup Spiritissimo Linen Blend Stretch Beige
Dondup
Spiritissimo Linen Blend Stretch Beige Sale price£116.00 Regular price£231.00
50% OffDondup Shorts Linen Blend Stretch Light Brown
Dondup
Shorts Linen Blend Stretch Light Brown Sale price£112.00 Regular price£224.00
50% OffDondup Shorts Linen Blend Stretch Beige
Dondup
Shorts Linen Blend Stretch Beige Sale price£112.00 Regular price£224.00
50% OffGran Sasso Polo Shirt Pure Silk Red
Gran Sasso
Polo Shirt Pure Silk Red Sale price£79.00 Regular price£158.00
Sold out30% OffGran Sasso Hoodie Cotton Cashmere Beige
Gran Sasso
Hoodie Cotton Cashmere Beige Sale price£176.00 Regular price£251.00
49% OffDondup T-Shirt Washed Cotton Yellow
Dondup
T-Shirt Washed Cotton Yellow Sale price£40.00 Regular price£79.00
50% OffDondup Crewneck Garment Dyed Cotton Terracotta
Dondup
Crewneck Garment Dyed Cotton Terracotta Sale price£112.00 Regular price£224.00
50% OffDondup Icon Medium Blue Stretch Denim
Dondup
Icon Medium Blue Stretch Denim Sale price£99.00 Regular price£198.00
50% OffDondup Icon Light Blue Denim
Dondup
Icon Light Blue Denim Sale price£99.00 Regular price£198.00
50% OffJacob Cohen Tan Cotton Polo Shirt
Jacob Cohen
Tan Cotton Polo Shirt Sale price£86.00 Regular price£172.00
50% OffJacob Cohen Yellow Cotton Polo Shirt
Jacob Cohen
Yellow Cotton Polo Shirt Sale price£86.00 Regular price£172.00
50% OffJacob Cohen White Cotton Polo Shirt
Jacob Cohen
White Cotton Polo Shirt Sale price£86.00 Regular price£172.00
50% OffSonrisa Polo Shirt Washed Cotton White
Sonrisa
Polo Shirt Washed Cotton White Sale price£66.00 Regular price£132.00
50% OffJacob Cohen Bard Stretch Denim Light Blue
Jacob Cohen
Bard Stretch Denim Light Blue Sale price£195.00 Regular price£389.00
Sold out30% OffSonrisa Shirt Washed Cotton Jersey Grey
Sonrisa
Shirt Washed Cotton Jersey Grey Sale price£106.00 Regular price£152.00
20% OffJacob Cohen Bard Stretch Corduroy Khaki
Jacob Cohen
Bard Stretch Corduroy Khaki Sale price£280.00 Regular price£350.00
50% OffTagliatore Jacket Wool Linen Windowpane White
Tagliatore
Jacket Wool Linen Windowpane White Sale price£297.00 Regular price£593.00
Sold out50% OffTagliatore Jacket Linen Wool Light Blue
Tagliatore
Jacket Linen Wool Light Blue Sale price£297.00 Regular price£593.00
50% OffTagliatore Jacket Wool Linen Windowpane Beige
Tagliatore
Jacket Wool Linen Windowpane Beige Sale price£297.00 Regular price£593.00
50% OffTagliatore Jacket Linen Cotton Light Green
Tagliatore
Jacket Linen Cotton Light Green Sale price£297.00 Regular price£593.00
Sold out50% OffTagliatore Jacket Knit Cotton Linen Light Blue
Tagliatore
Jacket Knit Cotton Linen Light Blue Sale price£297.00 Regular price£593.00
50% OffJacob Cohen Shorts Nicolas Garment Dyed Turquoise
Jacob Cohen
Shorts Nicolas Garment Dyed Turquoise Sale price£142.00 Regular price£284.00
Sold out50% OffJacob Cohen Shorts Nicolas Garment Dyed Green
Jacob Cohen
Shorts Nicolas Garment Dyed Green Sale price£142.00 Regular price£284.00
50% OffJacob Cohen Shorts Nicolas Garment Dyed Washed Pink
Jacob Cohen
Shorts Nicolas Garment Dyed Washed Pink Sale price£142.00 Regular price£284.00
50% OffJacob Cohen Bobby Gabardine Light Blue
Jacob Cohen
Bobby Gabardine Light Blue Sale price£165.00 Regular price£330.00
50% OffJacob Cohen Bobby Gabardine Light Beige
Jacob Cohen
Bobby Gabardine Light Beige Sale price£165.00 Regular price£330.00
50% OffDoucals Penny Loafer Suede Light Grey
Doucals
Penny Loafer Suede Light Grey Sale price£152.00 Regular price£303.00
50% OffDoucals Penny Loafer Suede Ocean Blue
Doucals
Penny Loafer Suede Ocean Blue Sale price£152.00 Regular price£303.00
70% OffFedeli Polo Shirt Terry Light Blue
Fedeli
Polo Shirt Terry Light Blue Sale price£46.00 Regular price£152.00
49% OffSand Polo Shirt Pure Cotton Ribbed Navy
Sand Copenhagen
Sand Polo Shirt Pure Cotton Ribbed Navy Sale price£50.00 Regular price£99.00
Sold out29% OffXacus Shirt Pure Linen Slim Fit Light Blue
Xacus
Shirt Pure Linen Slim Fit Light Blue Sale price£79.00 Regular price£112.00
70% OffCadini Jacket Pure Wool Navy
Cadini
Jacket Pure Wool Navy Sale price£109.00 Regular price£363.00
Sold out50% OffGran Sasso Knitted T-Shirt Washed Cotton Light Blue
Gran Sasso
Knitted T-Shirt Washed Cotton Light Blue Sale price£66.00 Regular price£132.00
49% OffDondup Pure Cotton Loopback Sweatshirt Navy
Dondup
Pure Cotton Loopback Sweatshirt Navy Sale price£50.00 Regular price£99.00
Sold out29% OffXacus Shirt Pure Linen Slim Fit White
Xacus
Shirt Pure Linen Slim Fit White Sale price£79.00 Regular price£112.00
50% OffHetrego Sports Jacket Cashmere Light Grey
Hetrego
Sports Jacket Cashmere Light Grey Sale price£281.00 Regular price£561.00
50% OffHetrego Flannel Bib Down Coat Grey
Hetrego
Flannel Bib Down Coat Grey Sale price£297.00 Regular price£593.00

The best since 2005.

Since our doors opened in Halmstad 20 years ago, our niche has remained unchanged – the absolute best in menswear.

Specialists in Italian Craft
We have cultivated a deep expertise in Italian tailoring and fabric. Through our partnerships with Jacob Cohen, Gran Sasso, Lardini, Dondup, Doucal's, Tagliatore and Sonrisa, we offer a selection rooted in tradition and precision. Each piece is handpicked. Nothing is here by chance.

A Complete Wardrobe
From the structure of a tailored jacket to the softness of a cashmere knit – we provide the complete spectrum of a refined wardrobe. Our made to measure service extends this further, with shirts, jackets and suits crafted to your exact measurements and preferences.

Price Match Guarantee
We believe exceptional quality should come with integrity in pricing. Should you find an identical piece at a lower price through another authorized retailer, we will match it – no questions asked. Subject to Terms & Conditions.
4.8/5 on Google
"Fantastic service, top quality clothes and brands. You can tell they know their stuff…"
Adrian H
"One of the best experiencies. Very professional shop and Erik was very helpful on choosing the perfect clothes for me. Highly recommended!"
Alex V
"High competence, 100% service-minded!"
Anders B
"Excellent service, nice clothes and helpful staff!"
Ben K
"Best equipment in town and very knowledgeable and friendly staff, recommended!"
Ben S
"Absolutely the best fashion store! Unique combination of knowledge, assortment and friendly service."
Camilla S
"Great as usual."
Daniel L
"10/10, world class service"
Elin B
"Nice and helpful staff, stylish clothes and good brands. Top!"
Gustaf G
"Nice clothes"
Håkan H
"World-class personal service and advice."
Hugo D
"Very nice selection of clothes, friendly and helpful staff"
Jan I
"Very nice store and staff!"
Johan F
"Awesome store with awesome service!"
John W
"Good staff, nice store with good selection"
Jonas W
"The best men's store in Halmstad!"
Jonathan K
"Purchased a suit for a wedding and a bunch of custom shirts. Fantastic service from Erik who is really responsive and has a great eye for detail. Will be making many purchases here in the future. Highly recommended "
Kerry W
"One of Sweden's best stores, world class"
Kjell L
"If you're looking for quality clothes and great service, then it's the right place."
Linus O
"Awesome, great service on site and top-class brands with high-quality clothing."
Lukas K
"Personal service and a fantastic selection make this the obvious choice for a style-conscious man."
M
"Good service and nice clothes!"
Max A
"Beautiful clothes and friendly staff!"
Mikael P
"I had a great experience shopping from this store online. The quality of the products exceeded my expectations and everything arrived perfectly. Erik was extremely helpful throughout the process, giving great advice and answering my questions quickly and professionally. You can really feel the passion and care behind the customer service. I’m very happy with my purchase and I would definitely order from them again. Highly recommended!"
Carmine M
"Incredible service and great selection!!"
Nick N
"Great service"
Niklas S
""
Niko A
"Fantastic service and super nice store! Highly recommend!"
Oliver L
"Best service and a large selection of many beautiful and unique clothes, feel well taken care of."
Patric A
"All the right brands and keep up with the fashion that many others forget. So better to go here once than 4 times to dressman."
Patrik M
"Clothes of the absolute highest quality and top class. Service and hospitality just as good! I'm sure I'll be a regular."
Roy M
"For being in a slightly smaller city like Halmstad, their selection is pretty awesome! There's a lot to choose from. You'll find the stylish suit but you can also buy very nice garments for an informal and casual feel. "
Stefan L
"Really nice store and staff as well! Can recommend to anyone who likes class and top quality clothes!"
Talkyish
"Very nice and best in Halmstad"
Thair A
"Exclusive with pleasant staff"
Tomas L
"Really good clothes & shoes. Awesome service!"
Viktor L
"First class service in a world of brands, measurements & textiles. Erik lends a helping hand and adapts & tailors both clothes and service to your needs. Top marks!"
Zebulan S
"Fantastic service, top quality clothes and brands. You can tell they know their stuff…"
Adrian H
"One of the best experiencies. Very professional shop and Erik was very helpful on choosing the perfect clothes for me. Highly recommended!"
Alex V
"High competence, 100% service-minded!"
Anders B
"Excellent service, nice clothes and helpful staff!"
Ben K
"Best equipment in town and very knowledgeable and friendly staff, recommended!"
Ben S
"Absolutely the best fashion store! Unique combination of knowledge, assortment and friendly service."
Camilla S
"Great as usual."
Daniel L
"10/10, world class service"
Elin B
"Nice and helpful staff, stylish clothes and good brands. Top!"
Gustaf G
"Nice clothes"
Håkan H
"World-class personal service and advice."
Hugo D
"Very nice selection of clothes, friendly and helpful staff"
Jan I
"Very nice store and staff!"
Johan F
"Awesome store with awesome service!"
John W
"Good staff, nice store with good selection"
Jonas W
"The best men's store in Halmstad!"
Jonathan K
"Purchased a suit for a wedding and a bunch of custom shirts. Fantastic service from Erik who is really responsive and has a great eye for detail. Will be making many purchases here in the future. Highly recommended "
Kerry W
"One of Sweden's best stores, world class"
Kjell L
"If you're looking for quality clothes and great service, then it's the right place."
Linus O
"Awesome, great service on site and top-class brands with high-quality clothing."
Lukas K
"Personal service and a fantastic selection make this the obvious choice for a style-conscious man."
M
"Good service and nice clothes!"
Max A
"Beautiful clothes and friendly staff!"
Mikael P
"I had a great experience shopping from this store online. The quality of the products exceeded my expectations and everything arrived perfectly. Erik was extremely helpful throughout the process, giving great advice and answering my questions quickly and professionally. You can really feel the passion and care behind the customer service. I’m very happy with my purchase and I would definitely order from them again. Highly recommended!"
Carmine M
"Incredible service and great selection!!"
Nick N
"Great service"
Niklas S
""
Niko A
"Fantastic service and super nice store! Highly recommend!"
Oliver L
"Best service and a large selection of many beautiful and unique clothes, feel well taken care of."
Patric A
"All the right brands and keep up with the fashion that many others forget. So better to go here once than 4 times to dressman."
Patrik M
"Clothes of the absolute highest quality and top class. Service and hospitality just as good! I'm sure I'll be a regular."
Roy M
"For being in a slightly smaller city like Halmstad, their selection is pretty awesome! There's a lot to choose from. You'll find the stylish suit but you can also buy very nice garments for an informal and casual feel. "
Stefan L
"Really nice store and staff as well! Can recommend to anyone who likes class and top quality clothes!"
Talkyish
"Very nice and best in Halmstad"
Thair A
"Exclusive with pleasant staff"
Tomas L
"Really good clothes & shoes. Awesome service!"
Viktor L
"First class service in a world of brands, measurements & textiles. Erik lends a helping hand and adapts & tailors both clothes and service to your needs. Top marks!"
Zebulan S