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New Arrivals

New season arrivals. Defined by relaxed silhouettes and ultra-soft fabrics and leathers. Refined separates that blend effortless sophistication with daily practicality.

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Sonrisa Shirt Flannel Blue Brown Check
Sonrisa
Shirt Flannel Blue Brown Check Sale price$242.00
Sonrisa Shirt Cotton Lyocell Stretch Jersey Grey
Sonrisa
Shirt Cotton Lyocell Stretch Jersey Grey Sale price$252.00
PT Torino Cashmere Flannel Trousers Taupe
PT Torino
Cashmere Flannel Trousers Taupe Sale price$387.00
PT Torino Cashmere Flannel Trousers Navy
PT Torino
Cashmere Flannel Trousers Navy Sale price$387.00
PT Torino Cashmere Flannel Trousers Dark Grey
PT Torino
Cashmere Flannel Trousers Dark Grey Sale price$387.00
PT Torino Cashmere Flannel Trousers Light Grey
PT Torino
Cashmere Flannel Trousers Light Grey Sale price$387.00
Jacob Cohen Bard Stretch Denim Dark Blue
Jacob Cohen
Bard Stretch Denim Dark Blue Sale price$561.00
Jacob Cohen Bobby Soft Touch Beige
Jacob Cohen
Bobby Soft Touch Beige Sale price$561.00
Jacob Cohen Bobby Soft Touch Beige
Jacob Cohen
Bobby Soft Touch Beige Sale price$561.00
Jacob Cohen Bobby Soft Touch Brown
Jacob Cohen
Bobby Soft Touch Brown Sale price$561.00
Jacob Cohen Bard Stretch Corduroy Off White
Jacob Cohen
Bard Stretch Corduroy Off White Sale price$513.00
Jacob Cohen Bard Stretch Denim Black
Jacob Cohen
Bard Stretch Denim Black Sale price$484.00
Jacob Cohen Bard Stretch Denim Washed Black
Jacob Cohen
Bard Stretch Denim Washed Black Sale price$532.00
Jacob Cohen Bard Stretch Denim Medium Blue
Jacob Cohen
Bard Stretch Denim Medium Blue Sale price$532.00
Zonda Suede Field Jacket Navy
Zonda
Suede Field Jacket Navy Sale price$1,161.00
Zegna Trunks White Stripes
Zegna
Trunks White Stripes Sale price$63.00
Zegna Trunks Black Stripes
Zegna
Trunks Black Stripes Sale price$63.00
UBR Jacket Viper Stretch Navy
UBR
Jacket Viper Stretch Navy Sale price$484.00
UBR Vest Raptor Lightweight Stretch Navy
UBR
Vest Raptor Lightweight Stretch Navy Sale price$339.00
UBR Sonic Vest Padded Stretch Navy
UBR
Sonic Vest Padded Stretch Navy Sale price$387.00
UBR Sonic Vest Black Storm
UBR
Sonic Vest Black Storm Sale price$387.00
UBR Regulator Parka Black Storm
UBR
Regulator Parka Black Storm Sale price$871.00
UBR Coat Regulator Black Storm
UBR
Coat Regulator Black Storm Sale price$677.00
UBR Jacket Bullet Delta Night Olive
UBR
Jacket Bullet Delta Night Olive Sale price$532.00
UBR Jacket Bullet Delta Black Knight
UBR
Jacket Bullet Delta Black Knight Sale price$532.00
Tagliatore Turtleneck Vanisé Dark Grey
Tagliatore
Turtleneck Vanisé Dark Grey Sale price$339.00
Tagliatore Jacket Wool Cashmere Chevron Taupe
Tagliatore
Jacket Wool Cashmere Chevron Taupe Sale price$774.00
Tagliatore Jacket Linen Chevron Light Blue
Tagliatore
Jacket Linen Chevron Light Blue Sale price$822.00
Tagliatore Jacket Windowpane Check Beige
Tagliatore
Jacket Windowpane Check Beige Sale price$871.00
Tagliatore Jacket Windowpane Check Grey
Tagliatore
Jacket Windowpane Check Grey Sale price$871.00
Studio 73 Jacket Super 130 Navy
Studio 73
Jacket Super 130 Navy Sale price$532.00
Stenströms Shirt Cotton Twofold Slimline Light Blue
Stenströms
Shirt Cotton Twofold Slimline Light Blue Sale price$174.00
Stenströms Shirt Signature Twofold Cotton White
Stenströms
Shirt Signature Twofold Cotton White Sale price$174.00
Stenströms Shirt Tuxedo Pleated White
Stenströms
Shirt Tuxedo Pleated White Sale price$203.00
Stenströms Shirt Regular Fit Light Blue
Stenströms
Shirt Regular Fit Light Blue Sale price$174.00
Sonrisa Shirt Fior di Cotone Jersey Light Blue
Sonrisa
Shirt Fior di Cotone Jersey Light Blue Sale price$290.00
PT Torino Trousers Lightweight Cotton Stretch White
PT Torino
Trousers Lightweight Cotton Stretch White Sale price$290.00
Lardini Trousers Corduroy Stretch Off White
Lardini
Trousers Corduroy Stretch Off White Sale price$387.00
Gran Sasso Full Zip Wool Cashmere Rib Medium Grey
Gran Sasso
Full Zip Wool Cashmere Rib Medium Grey Sale price$435.00
Gran Sasso Full Zip Wool Cashmere Rib Cream
Gran Sasso
Full Zip Wool Cashmere Rib Cream Sale price$435.00
Gran Sasso Full Zip Pure Merino Brown
Gran Sasso
Full Zip Pure Merino Brown Sale price$242.00
Gran Sasso Pullover V-neck Garment Dyed Navy
Gran Sasso
Pullover V-neck Garment Dyed Navy Sale price$184.00
Gran Sasso Pullover V-neck Garment Dyed Brown
Gran Sasso
Pullover V-neck Garment Dyed Brown Sale price$184.00
70% OffGiannetto Shirt Cotton Cashmere Check Light Grey
Giannetto Portofino
Giannetto Shirt Cotton Cashmere Check Light Grey Sale price$87.00 Regular price$290.00
Doucals Woven Leather Penny Loafer Dark Brown
Doucals
Woven Leather Penny Loafer Dark Brown Sale price$580.00

The best since 2005.

Since our doors opened in Halmstad 20 years ago, our niche has remained unchanged – the absolute best in menswear.

Specialists in Italian Craft
We have cultivated a deep expertise in Italian tailoring and fabric. Through our partnerships with Jacob Cohen, Gran Sasso, Lardini, Dondup, Doucal's, Tagliatore and Sonrisa, we offer a selection rooted in tradition and precision. Each piece is handpicked. Nothing is here by chance.

A Complete Wardrobe
From the structure of a tailored jacket to the softness of a cashmere knit – we provide the complete spectrum of a refined wardrobe. Our made to measure service extends this further, with shirts, jackets and suits crafted to your exact measurements and preferences.

Price Match Guarantee
We believe exceptional quality should come with integrity in pricing. Should you find an identical piece at a lower price through another authorized retailer, we will match it – no questions asked. Subject to Terms & Conditions.
4.8/5 on Google
"Fantastic service, top quality clothes and brands. You can tell they know their stuff…"
Adrian H
"One of the best experiencies. Very professional shop and Erik was very helpful on choosing the perfect clothes for me. Highly recommended!"
Alex V
"High competence, 100% service-minded!"
Anders B
"Excellent service, nice clothes and helpful staff!"
Ben K
"Best equipment in town and very knowledgeable and friendly staff, recommended!"
Ben S
"Absolutely the best fashion store! Unique combination of knowledge, assortment and friendly service."
Camilla S
"Great as usual."
Daniel L
"10/10, world class service"
Elin B
"Nice and helpful staff, stylish clothes and good brands. Top!"
Gustaf G
"Nice clothes"
Håkan H
"World-class personal service and advice."
Hugo D
"Very nice selection of clothes, friendly and helpful staff"
Jan I
"Very nice store and staff!"
Johan F
"Awesome store with awesome service!"
John W
"Good staff, nice store with good selection"
Jonas W
"The best men's store in Halmstad!"
Jonathan K
"Purchased a suit for a wedding and a bunch of custom shirts. Fantastic service from Erik who is really responsive and has a great eye for detail. Will be making many purchases here in the future. Highly recommended "
Kerry W
"One of Sweden's best stores, world class"
Kjell L
"If you're looking for quality clothes and great service, then it's the right place."
Linus O
"Awesome, great service on site and top-class brands with high-quality clothing."
Lukas K
"Personal service and a fantastic selection make this the obvious choice for a style-conscious man."
M
"Good service and nice clothes!"
Max A
"Beautiful clothes and friendly staff!"
Mikael P
"I had a great experience shopping from this store online. The quality of the products exceeded my expectations and everything arrived perfectly. Erik was extremely helpful throughout the process, giving great advice and answering my questions quickly and professionally. You can really feel the passion and care behind the customer service. I’m very happy with my purchase and I would definitely order from them again. Highly recommended!"
Carmine M
"Incredible service and great selection!!"
Nick N
"Great service"
Niklas S
""
Niko A
"Fantastic service and super nice store! Highly recommend!"
Oliver L
"Best service and a large selection of many beautiful and unique clothes, feel well taken care of."
Patric A
"All the right brands and keep up with the fashion that many others forget. So better to go here once than 4 times to dressman."
Patrik M
"Clothes of the absolute highest quality and top class. Service and hospitality just as good! I'm sure I'll be a regular."
Roy M
"For being in a slightly smaller city like Halmstad, their selection is pretty awesome! There's a lot to choose from. You'll find the stylish suit but you can also buy very nice garments for an informal and casual feel. "
Stefan L
"Really nice store and staff as well! Can recommend to anyone who likes class and top quality clothes!"
Talkyish
"Very nice and best in Halmstad"
Thair A
"Exclusive with pleasant staff"
Tomas L
"Really good clothes & shoes. Awesome service!"
Viktor L
"First class service in a world of brands, measurements & textiles. Erik lends a helping hand and adapts & tailors both clothes and service to your needs. Top marks!"
Zebulan S
"Fantastic service, top quality clothes and brands. You can tell they know their stuff…"
Adrian H
"One of the best experiencies. Very professional shop and Erik was very helpful on choosing the perfect clothes for me. Highly recommended!"
Alex V
"High competence, 100% service-minded!"
Anders B
"Excellent service, nice clothes and helpful staff!"
Ben K
"Best equipment in town and very knowledgeable and friendly staff, recommended!"
Ben S
"Absolutely the best fashion store! Unique combination of knowledge, assortment and friendly service."
Camilla S
"Great as usual."
Daniel L
"10/10, world class service"
Elin B
"Nice and helpful staff, stylish clothes and good brands. Top!"
Gustaf G
"Nice clothes"
Håkan H
"World-class personal service and advice."
Hugo D
"Very nice selection of clothes, friendly and helpful staff"
Jan I
"Very nice store and staff!"
Johan F
"Awesome store with awesome service!"
John W
"Good staff, nice store with good selection"
Jonas W
"The best men's store in Halmstad!"
Jonathan K
"Purchased a suit for a wedding and a bunch of custom shirts. Fantastic service from Erik who is really responsive and has a great eye for detail. Will be making many purchases here in the future. Highly recommended "
Kerry W
"One of Sweden's best stores, world class"
Kjell L
"If you're looking for quality clothes and great service, then it's the right place."
Linus O
"Awesome, great service on site and top-class brands with high-quality clothing."
Lukas K
"Personal service and a fantastic selection make this the obvious choice for a style-conscious man."
M
"Good service and nice clothes!"
Max A
"Beautiful clothes and friendly staff!"
Mikael P
"I had a great experience shopping from this store online. The quality of the products exceeded my expectations and everything arrived perfectly. Erik was extremely helpful throughout the process, giving great advice and answering my questions quickly and professionally. You can really feel the passion and care behind the customer service. I’m very happy with my purchase and I would definitely order from them again. Highly recommended!"
Carmine M
"Incredible service and great selection!!"
Nick N
"Great service"
Niklas S
""
Niko A
"Fantastic service and super nice store! Highly recommend!"
Oliver L
"Best service and a large selection of many beautiful and unique clothes, feel well taken care of."
Patric A
"All the right brands and keep up with the fashion that many others forget. So better to go here once than 4 times to dressman."
Patrik M
"Clothes of the absolute highest quality and top class. Service and hospitality just as good! I'm sure I'll be a regular."
Roy M
"For being in a slightly smaller city like Halmstad, their selection is pretty awesome! There's a lot to choose from. You'll find the stylish suit but you can also buy very nice garments for an informal and casual feel. "
Stefan L
"Really nice store and staff as well! Can recommend to anyone who likes class and top quality clothes!"
Talkyish
"Very nice and best in Halmstad"
Thair A
"Exclusive with pleasant staff"
Tomas L
"Really good clothes & shoes. Awesome service!"
Viktor L
"First class service in a world of brands, measurements & textiles. Erik lends a helping hand and adapts & tailors both clothes and service to your needs. Top marks!"
Zebulan S