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New Arrivals

New season arrivals. Defined by relaxed silhouettes and ultra-soft fabrics and leathers. Refined separates that blend effortless sophistication with daily practicality.

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Gran Sasso Crewneck Pure Cashmere Navy
Gran Sasso
Crewneck Pure Cashmere Navy Sale price$387.00
Gran Sasso Crewneck Garment Dyed Merino Wool Navy
Gran Sasso
Crewneck Garment Dyed Merino Wool Navy Sale price$184.00
Gran Sasso Crewneck Garment Dyed Merino Wool Brown
Gran Sasso
Crewneck Garment Dyed Merino Wool Brown Sale price$184.00
Zonda Field Jacket Merino Shearling Brown
Zonda
Field Jacket Merino Shearling Brown Sale price$1,935.00
Zonda Cashmere Sports Jacket Warm Grey
Zonda
Cashmere Sports Jacket Warm Grey Sale price$822.00
Sonrisa Shirt Signature Slim Fit White
Sonrisa
Shirt Signature Slim Fit White Sale price$222.00
Doucals Calfskin Chelsea Boots Dark Grey
Doucals
Calfskin Chelsea Boots Dark Grey Sale price$532.00
Doucals Derby Lace-up Suede Light Grey
Doucals
Derby Lace-up Suede Light Grey Sale price$513.00
Studio 73 Wool Jacket Check Warm Grey
Studio 73
Wool Jacket Check Warm Grey Sale price$532.00
Doucals Desert Boot Suede Dark Brown
Doucals
Desert Boot Suede Dark Brown Sale price$464.00
Doucals Chelsea Boots Suede Dark Brown
Doucals
Chelsea Boots Suede Dark Brown Sale price$484.00
Doucals Chelsea Boots Suede Dark Grey
Doucals
Chelsea Boots Suede Dark Grey Sale price$484.00
Doucals Lace-up Hiking Boot Light Grey
Doucals
Lace-up Hiking Boot Light Grey Sale price$551.00
Studio 73 Jacket Navy Jersey
Studio 73
Jacket Navy Jersey Sale price$580.00
Tagliatore Coat Wool Cashmere Chevron Warm Grey
Tagliatore
Coat Wool Cashmere Chevron Warm Grey Sale price$1,016.00
Gran Sasso Crewneck Wool Cashmere Light Grey
Gran Sasso
Crewneck Wool Cashmere Light Grey Sale price$222.00
Gran Sasso Crewneck Pure Merino Heavy Knit Cream
Gran Sasso
Crewneck Pure Merino Heavy Knit Cream Sale price$261.00
Jacob Cohen Bard Stretch Corduroy Taupe
Jacob Cohen
Bard Stretch Corduroy Taupe Sale price$513.00
Jacob Cohen Bard Corduroy Stretch Light Beige
Jacob Cohen
Bard Corduroy Stretch Light Beige Sale price$513.00
Gran Sasso Milano Knit Blazer Light Grey
Gran Sasso
Milano Knit Blazer Light Grey Sale price$339.00
Tagliatore Jacket Pure Cashmere Grey
Tagliatore
Jacket Pure Cashmere Grey Sale price$968.00
Tagliatore Jacket Pure Cashmere Taupe
Tagliatore
Jacket Pure Cashmere Taupe Sale price$968.00
Tagliatore Jacket Wool Silk Light Beige
Tagliatore
Jacket Wool Silk Light Beige Sale price$968.00
Tagliatore Jacket Wool Cashmere Check Blue Beige
Tagliatore
Jacket Wool Cashmere Check Blue Beige Sale price$774.00
Tagliatore Jacket Zegna Cashco Corduroy Dusty Red
Tagliatore
Jacket Zegna Cashco Corduroy Dusty Red Sale price$1,016.00
Tagliatore Jacket Zegna Cashco Corduroy Taupe
Tagliatore
Jacket Zegna Cashco Corduroy Taupe Sale price$1,016.00
Tagliatore Jacket Wool Blend Check Navy
Tagliatore
Jacket Wool Blend Check Navy Sale price$774.00
UBR Bolt Jacket Padded Hood Black
UBR
Bolt Jacket Padded Hood Black Sale price$822.00
Gran Sasso Half Zip Wool Cashmere Blue
Gran Sasso
Half Zip Wool Cashmere Blue Sale price$261.00
Gran Sasso Crewneck Wool Cashmere Navy
Gran Sasso
Crewneck Wool Cashmere Navy Sale price$222.00
Stenströms Shirt Pure Cotton Jersey White
Stenströms
Shirt Pure Cotton Jersey White Sale price$193.00
Stenströms Stretch Dress Shirt Regular Fit White
Stenströms
Stretch Dress Shirt Regular Fit White Sale price$213.00
Stenströms Shirt Dress Stretch Regular Fit Light Blue
Stenströms
Shirt Dress Stretch Regular Fit Light Blue Sale price$213.00
Stenströms Shirt Dress Stretch Slim Fit Light Blue
Stenströms
Shirt Dress Stretch Slim Fit Light Blue Sale price$213.00
Stenströms Stretch Dress Shirt Slim Fit White
Stenströms
Stretch Dress Shirt Slim Fit White Sale price$213.00
Stenströms Shirt Pure Cotton Jersey Navy
Stenströms
Shirt Pure Cotton Jersey Navy Sale price$193.00
Gran Sasso Turtleneck Wool Cashmere Navy
Gran Sasso
Turtleneck Wool Cashmere Navy Sale price$193.00
Gran Sasso Full Zip Wool Cashmere Rib Navy
Gran Sasso
Full Zip Wool Cashmere Rib Navy Sale price$435.00
Gran Sasso Full Zip Wool Cashmere Rib Taupe
Gran Sasso
Full Zip Wool Cashmere Rib Taupe Sale price$435.00
GRP Full Zip Wool Cashmere Beige
GRP
Full Zip Wool Cashmere Beige Sale price$435.00
GRP Full Zip Wool Cashmere Dark Brown
GRP
Full Zip Wool Cashmere Dark Brown Sale price$435.00
GRP Full Zip Cable Knit Light Beige
GRP
Full Zip Cable Knit Light Beige Sale price$532.00
GRP Crewneck Spotknit Pure Merino Cream
GRP
Crewneck Spotknit Pure Merino Cream Sale price$281.00
GRP Crewneck Spotknit Pure Merino Navy
GRP
Crewneck Spotknit Pure Merino Navy Sale price$281.00
Jacob Cohen T-Shirt Logo White
Jacob Cohen
T-Shirt Logo White Sale price$213.00
Jacob Cohen T-Shirt Pure Cotton Logo Navy
Jacob Cohen
T-Shirt Pure Cotton Logo Navy Sale price$213.00
Jacob Cohen Bard Stretch Denim Medium Light Blue
Jacob Cohen
Bard Stretch Denim Medium Light Blue Sale price$561.00
Sonrisa Shirt Cotton Lyocell Chevron Beige
Sonrisa
Shirt Cotton Lyocell Chevron Beige Sale price$290.00

The best since 2005.

Since our doors opened in Halmstad 20 years ago, our niche has remained unchanged – the absolute best in menswear.

Specialists in Italian Craft
We have cultivated a deep expertise in Italian tailoring and fabric. Through our partnerships with Jacob Cohen, Gran Sasso, Lardini, Dondup, Doucal's, Tagliatore and Sonrisa, we offer a selection rooted in tradition and precision. Each piece is handpicked. Nothing is here by chance.

A Complete Wardrobe
From the structure of a tailored jacket to the softness of a cashmere knit – we provide the complete spectrum of a refined wardrobe. Our made to measure service extends this further, with shirts, jackets and suits crafted to your exact measurements and preferences.

Price Match Guarantee
We believe exceptional quality should come with integrity in pricing. Should you find an identical piece at a lower price through another authorized retailer, we will match it – no questions asked. Subject to Terms & Conditions.
4.8/5 on Google
"Fantastic service, top quality clothes and brands. You can tell they know their stuff…"
Adrian H
"One of the best experiencies. Very professional shop and Erik was very helpful on choosing the perfect clothes for me. Highly recommended!"
Alex V
"High competence, 100% service-minded!"
Anders B
"Excellent service, nice clothes and helpful staff!"
Ben K
"Best equipment in town and very knowledgeable and friendly staff, recommended!"
Ben S
"Absolutely the best fashion store! Unique combination of knowledge, assortment and friendly service."
Camilla S
"Great as usual."
Daniel L
"10/10, world class service"
Elin B
"Nice and helpful staff, stylish clothes and good brands. Top!"
Gustaf G
"Nice clothes"
Håkan H
"World-class personal service and advice."
Hugo D
"Very nice selection of clothes, friendly and helpful staff"
Jan I
"Very nice store and staff!"
Johan F
"Awesome store with awesome service!"
John W
"Good staff, nice store with good selection"
Jonas W
"The best men's store in Halmstad!"
Jonathan K
"Purchased a suit for a wedding and a bunch of custom shirts. Fantastic service from Erik who is really responsive and has a great eye for detail. Will be making many purchases here in the future. Highly recommended "
Kerry W
"One of Sweden's best stores, world class"
Kjell L
"If you're looking for quality clothes and great service, then it's the right place."
Linus O
"Awesome, great service on site and top-class brands with high-quality clothing."
Lukas K
"Personal service and a fantastic selection make this the obvious choice for a style-conscious man."
M
"Good service and nice clothes!"
Max A
"Beautiful clothes and friendly staff!"
Mikael P
"I had a great experience shopping from this store online. The quality of the products exceeded my expectations and everything arrived perfectly. Erik was extremely helpful throughout the process, giving great advice and answering my questions quickly and professionally. You can really feel the passion and care behind the customer service. I’m very happy with my purchase and I would definitely order from them again. Highly recommended!"
Carmine M
"Incredible service and great selection!!"
Nick N
"Great service"
Niklas S
""
Niko A
"Fantastic service and super nice store! Highly recommend!"
Oliver L
"Best service and a large selection of many beautiful and unique clothes, feel well taken care of."
Patric A
"All the right brands and keep up with the fashion that many others forget. So better to go here once than 4 times to dressman."
Patrik M
"Clothes of the absolute highest quality and top class. Service and hospitality just as good! I'm sure I'll be a regular."
Roy M
"For being in a slightly smaller city like Halmstad, their selection is pretty awesome! There's a lot to choose from. You'll find the stylish suit but you can also buy very nice garments for an informal and casual feel. "
Stefan L
"Really nice store and staff as well! Can recommend to anyone who likes class and top quality clothes!"
Talkyish
"Very nice and best in Halmstad"
Thair A
"Exclusive with pleasant staff"
Tomas L
"Really good clothes & shoes. Awesome service!"
Viktor L
"First class service in a world of brands, measurements & textiles. Erik lends a helping hand and adapts & tailors both clothes and service to your needs. Top marks!"
Zebulan S
"Fantastic service, top quality clothes and brands. You can tell they know their stuff…"
Adrian H
"One of the best experiencies. Very professional shop and Erik was very helpful on choosing the perfect clothes for me. Highly recommended!"
Alex V
"High competence, 100% service-minded!"
Anders B
"Excellent service, nice clothes and helpful staff!"
Ben K
"Best equipment in town and very knowledgeable and friendly staff, recommended!"
Ben S
"Absolutely the best fashion store! Unique combination of knowledge, assortment and friendly service."
Camilla S
"Great as usual."
Daniel L
"10/10, world class service"
Elin B
"Nice and helpful staff, stylish clothes and good brands. Top!"
Gustaf G
"Nice clothes"
Håkan H
"World-class personal service and advice."
Hugo D
"Very nice selection of clothes, friendly and helpful staff"
Jan I
"Very nice store and staff!"
Johan F
"Awesome store with awesome service!"
John W
"Good staff, nice store with good selection"
Jonas W
"The best men's store in Halmstad!"
Jonathan K
"Purchased a suit for a wedding and a bunch of custom shirts. Fantastic service from Erik who is really responsive and has a great eye for detail. Will be making many purchases here in the future. Highly recommended "
Kerry W
"One of Sweden's best stores, world class"
Kjell L
"If you're looking for quality clothes and great service, then it's the right place."
Linus O
"Awesome, great service on site and top-class brands with high-quality clothing."
Lukas K
"Personal service and a fantastic selection make this the obvious choice for a style-conscious man."
M
"Good service and nice clothes!"
Max A
"Beautiful clothes and friendly staff!"
Mikael P
"I had a great experience shopping from this store online. The quality of the products exceeded my expectations and everything arrived perfectly. Erik was extremely helpful throughout the process, giving great advice and answering my questions quickly and professionally. You can really feel the passion and care behind the customer service. I’m very happy with my purchase and I would definitely order from them again. Highly recommended!"
Carmine M
"Incredible service and great selection!!"
Nick N
"Great service"
Niklas S
""
Niko A
"Fantastic service and super nice store! Highly recommend!"
Oliver L
"Best service and a large selection of many beautiful and unique clothes, feel well taken care of."
Patric A
"All the right brands and keep up with the fashion that many others forget. So better to go here once than 4 times to dressman."
Patrik M
"Clothes of the absolute highest quality and top class. Service and hospitality just as good! I'm sure I'll be a regular."
Roy M
"For being in a slightly smaller city like Halmstad, their selection is pretty awesome! There's a lot to choose from. You'll find the stylish suit but you can also buy very nice garments for an informal and casual feel. "
Stefan L
"Really nice store and staff as well! Can recommend to anyone who likes class and top quality clothes!"
Talkyish
"Very nice and best in Halmstad"
Thair A
"Exclusive with pleasant staff"
Tomas L
"Really good clothes & shoes. Awesome service!"
Viktor L
"First class service in a world of brands, measurements & textiles. Erik lends a helping hand and adapts & tailors both clothes and service to your needs. Top marks!"
Zebulan S